The new Spider-Man trailer is now the biggest in history.

Sony Pictures’ Spider-Man: Brand New Day trailer recently broke the internet by logging in a historic 718.6 million views in its first 24 hours, according to WaveMetrix. The Spider-Man trailer had already become the most-watched ever within just eight hours of launch, reaching 373 million views worldwide and surpassing Deadpool & Wolverine‘s previous 24-hour record of 365 million.

The Spider-Man: Brand New Day trailer also surpassed that 24-hour record set by Grand Theft Auto VI (475 million views), which was previously billed as the biggest video launch of all time upon its 2025 release. The trailer for Spider-Man: No Way Home—which went on to earn $1.9 billion at the global box office—generated 355.5 million views in its first 24 hours.

After the former film’s record-breaking success, Spider-Man: Brand New Day marks an entirely new chapter for Peter Parker and Spider-Man. Four years have passed since the events of No Way Home, and Peter is now an adult living entirely alone, having voluntarily erased himself from the lives and memories of those he loves. Crime-fighting in a New York that no longer knows his name, he’s devoted himself entirely to protecting the city—a full-time Spider-Man—but as the demands on him intensify, the pressure sparks a surprising physical evolution that threatens his existence, even as a strange new pattern of crimes gives rise to one of the most powerful threats he has ever faced.

Watch the trailer here:

Spider-Man: Brand New Day is swinging to Philippine cinemas on July 29, 2026.