After the record-breaking success of Spider-Man: No Way Home, Peter Parker (Tom Holland) embarks on a new chapter after voluntarily erasing himself from the memories of his family and friends in Spider-Man: Brand New Day. Living alone while still continuing to fight crime full-time.

To celebrate the movie’s trailer debut lead star Tom Holland spearheaded a one-of-a-kind event where local fans were invited to join Holland in the grand launch of the trailer. The iconic Empire State Building was lit in Spider-Man’s iconic red and blue in time with the release of the trailer.

Watch as Tom lights up the Empire State Building in red and blue.

Excitement for the new movie has infected fans all over the world. Watch this special video sharing personal stories about what Spider-Man meant to people from different countries. It’s then followed by an exclusive piece of the official trailer, with the fan tagging the next one in the sequence. They encouraged audiences to follow the relay across time zones to simultaneously celebrate a “Brand New Day.”

^{Photos and videos courtesy of Columbia Pictures}